One thing that Studio DimSum is taking very serious is marketing communications. Effective communication is however not always black and white. Next to marketing research and solid knowledge do intuition and fuzzy logic often play a part in successful communication as well.
The cultural differences between the European and Chinese markets are one of the most decisive factors in the effectiveness of a brand or visual identity. Whether adapting a European identity in China or introducing a Chinese brand in Europe, Studio DimSum can advise companies with their step to these potential markets and help to prevent investment loss due to miscommunication and misinterpretation.
In this new era of social media marketing and innovative communication devices like tablets and smartphones, cross-media communication is eminent in reaching your goals. Studio DimSum strives to integrate your message and identity throughout all means of communication; whether it’s online, in print or on mobile devices.